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Work experience in education sector

Senior Lecturer / Space Tourism

Senior lecturer and course content designer for the world pioneering university course on New Space tourism and sustainable development: 

“Responsible Space Tourism” 

Haaga-Helia University of Applied Sciences (Finland).

2019 - ongoing. Over 600+ students attended so far.

Bachelor thesis co-ordinator


Haaga-Helia University of Applied Sciences


Porvoo Campus:

Sustainable Tourism and Event Management degree program.

2022- ongoing

Senior lecturer for university courses such:

Aviation business environment

Customer competence in aviation business

Customer insight

Service design and branding in aviation business

Marketing communication

Sales and Marketing

Fundamentals and future in tourism and hospitality

Academic writing - learning camp

Work experience in education sector

Head of Tourism Education Development (virtual online education) (2017-2020)

Other education related:

TJS Opintokeskus (Finland), Teaching Personell (UK), University of Westmister (UK) 

(between 2003-2017)

Work experience in tourism sector

Travel agency marketing (executive) and operations

FinnGuild Travel (UK), Etraveli (Finland), KILROY travels (Finland), MrTravel (Finland)

(between 2002-2014)

Work experience in marketing sector 

Customer experience and marketing consultant (freelance)

Unique Hotels (Estonia), Savoy Hotel (Portugal), Sulake (Finland), LEGO (UK), Kantar Research (UK), Ipsos Mori (UK), Maritz Research (UK), The Finnish Seamen´s Mission (UK), Cupcake Mums (UK)

(between 2008- 2020)


University of Lapland / Multidimensional Tourism Institute

Doctor of Social Sciences / Tourism Research (Space Tourism)

Northern Cultures and Natural Resource Politics Department 

Studies also included “Service Design” and “Arctic Sustainability” 



University of Lapland, Finland

Master of Social Science

Tourism Research & Culture



University of Westminster, London

Bachelor (Hons) of Arts

Tourism Research & Planning





HAMK Häme University of Applied Sciences, Finland

Teacher Qualification




Otavan Opisto (Finland)

Delphi Method Certificate 

Futures Research



UIT – The Arctic University of Norway

Extractive Arctic University Certificate

Field trips in Siberia, Iceland and Norway


Space Tourism Book

Space Tourism Book

Sustainable Space Tourism – An Introduction

Author: Annette Toivonen

Channel View Publications UK

Published in  2020

Read more

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