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Dr. Annette Toivonen is a world pioneering researcher and non-fiction author on sustainable space tourism. She is also a senior lecturer and co-ordinator for tourism- and aviation university degrees at Haaga-Helia University of Applied Sciences, Finland.
Annette is a renown commentator to global media on New Space tourism industry updates, having appeared, for example, in BBC, Wall Street Journal, Deutche Welle, Forbes India, Arab News, Agence France-Presse (AFP), SRG (Swiss TV Broadcasting) and YLE News & MTV3 (Finland). She has her own national tv science serie episode as well as a podcast (YLE) of space tourism called "Lippu Marsiin, kiitos! / A ticket to Mars, please!")
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Lähtisitkö turistimatkalle avaruuteen? | Tämäkin on totta | Yle Areena
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As one of the leading New Space tourism industry experts Annette assisted in creating space sustainability related content for Heureka Science Centre´s space exhibition called "Matkalla avaruudessa / Our journey in Space", which is being displayed until February 2026.
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Heureka – Näyttelyt – Matkalla avaruudessa – Tiedekeskus Heureka
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Dr. Rob Davidson
University of Greenwich, UK
This timely and comprehensive book takes us on an intriguing journey, successfully capturing the exciting anticipation of space tourism while at the same time highlighting the many potential challenges for the natural, social and political environments likely to be encountered in the harnessing of space travel as the ultimate tourist activity.
Dr. Johan Edelheim
University of Hokkaido, Japan
Futures arguments are brave endeavours; forgotten and considered irrelevant quickly if proven wrong, but visionary classics if proven right – my bet: this book falls into the second category. In a time where negative impacts stemming from tourism activities seriously challenge earth’s wellbeing, this book combines space tourism, sustainability, and futures research in a comprehensive and convincing manner. A ‘must-read’ for tree-hugging ‘Doctor Who’ fans like myself.
Dr. Stanislav Ivanov
Varna University of Management, Bulgaria
​The book by Annette Toivonen does an excellent job in introducing the readers to the fundamental issues of space tourism [...] it can serve as an excellent introductory text for undergraduate and graduate students, interested in the brave new world of space tourism. Additionally, it can inspire further research in the field.
